These spaces are also well decorated, cramped and flush with older brick buildings circa 1930s New York. It's a powerful representation of this impoverished to lower-middle-class upbringing of 2K19 MT stars that got their start in places like Harlem's Rucker Park.
On the other hand, The Neighborhood is also sullied by corporate patrons. A bit of gentrification from the old neighborhood? Maybe. But it's not just a Foot Locker location sitting on a corner or Gatorade-sponsored gyms.
The owners of the barbershop present DJ with a gift, JBL cans, of which DJ chimes in, "Are these the new JBLs?" Gatorade is a fundamental part of the story, called out by the broadcast group during games as far as it's advertised during gym coaching sessions (buying virtual bottles of Gatorade for stamina includes a spiel about electrolytes).
Selling a bit of ad space -- even overdone ad space -- isn't inherently problematic. It's emblematic of an online-connected era. There is an authenticity in rotating courtside banners and between-play chatter from the announcers, changing as the year moves on with new patrons biking in.